Mossy Oak

We here at Mossy Oak® have been working hard to create the very best camouflage quality standards in the industry. Over the last few years, we’ve been relentless to ensure our camouflage patterns on hard-goods and soft-goods meet our tight quality standards and have a consistent “look” across all lines of products. We have implemented numerous new supply chain processes in order to achieve the very best camouflage prints in the industry. With your feedback, support and partnerships, we have implemented some of the newest and “game changing” strategies to come out of the camouflage category in many years. These efforts have resulted in numerous benefits for you and your products, such as - superior and consistent camouflage prints, improved time-to market and often, a reduction in cost of Mossy Oak® camouflage.

Well, we are not about to stop now – recently we have announced our newest pattern called Mossy Oak® Break Up Infinity™. Break Up Infinity™ has achieved unparalleled adoption across the industry and we would like to thank each of you for that support. Over the last decade, consumers have made Mossy Oak Break Up® the number one camouflage pattern in the industry and starting in Fall of 2010, Break Up Infinity™ will continue the Break Up® tradition of providing consumers the very best camouflage pattern in the world. Our consumer marketing efforts will be centered on Break Up Infinity™ starting in May 2010.

To assist you in your sales efforts today for fall 2010 program placements – we are offering the following:

• Mossy Oak® will make every attempt to meet or beat any competing camouflage with qualified and like specifications with a validated quote.
• We will work closely with our existing suppliers to ensure the very best pricing for Mossy Oak® camouflage is provided or we will be happy to discuss options that will ensure competitive pricing is achieved with Mossy Oak® camouflage.

We are extremely sensitive to pricing pressures and market demands. So we extend the challenge to all of you - bring us any business where Mossy Oak® is higher priced compared to anyone in the camouflage category and we will meet or beat the price! Call our sales team at 662-494-8859.

With 2010 upon all of us and the launch of Break Up Infinity™, pick up the phone and discuss the opportunities to improve your bottom line and increase your sales with Mossy Oak® brand camouflage. Remember, we will find a way to meet or beat any price you are receiving for any competing fabric with a validated quote…..and that you can take to the bank.

Thanks to your support and strong consumer demand for Mossy Oak® products, we’ve been able to share our “obsession” with millions of consumers around the world for the last 23 years. We look forward to working closely with all of you and winning additional business for 2010.

Sincerely,
Butch English
Executive Vice President
Sales, Licensing & Marketing
Haas Outdoors, Inc
Office 662-494-8859

MOSSY OAK PRODUCTIONS

Focusing on
wildlife and
hunting
through the
   viewfinder, Mossy Oak Productions produces award
   winning television from the original Hunting the
Country to Mossy Oak Classics, American Hunter,
   Whistling Wings, BioLogic’s Wildlife Obsession and
   Browning’s The Best There Is. Mossy Oak Productions
   also produces a series of DVDs. From bucks, to birds
to predator hunting, Mossy Oak Productions’ video
lineup is sure to have a hunt for you.

HUNTING THE COUNTRY MAGAZINE

Hunting the Country magazine began as an annual publication and has grown to four issues a year, which are circulated via newsstand and subscription sales. Each issue of Hunting the Country magazine includes feature articles by some of the best known outdoor writers such as Jim Casada, M.D. Johnson, Bob Robb and Bob McNally. Recurring columns will include: Toxey’s Words from the Woods, the Mossy Oak Camo Cameraman journal Full Frame, Pro-Staff Profile featuring a Mossy Oak Pro-Staffer, Partner Products for the latest in Mossy Oak partner products and services, and a column from our blood brother Ted Nugent.

MOSSY OAK PROPERTIES

Mossy Oak Properties real estate
offices are headquartered in
Livingston, AL. Focusing on
investment properties with
recreational benefits, Mossy Oak
   Properties is dedicated to organizing, promoting and
   assisting a strategic network of qualified real estate
    professionals that offer the best investment and
   recreational properties available in the United States.

MOSSY OAK BIOLOGIC

Established in 1998, BioLogic
develops scientifically proven
products for wildlife and wildlife
managers. With a broad line that
includes management products
for everything from deer and turkey to fish and
waterfowl, BioLogic helps land managers achieve their
wildlife management goals. BioLogic’s scientifically
proven wild game products are backed by scientific
research from the top wildlife professionals in the world.

MOSSY OAK LAND ENHANCEMENT SERVICES

Mossy Oak’s commitment
to land and resource
management is supported
not only through
partnerships with
   conservation organizations that work towards yielding
such efforts, but also through efforts of our own.
Mossy Oak Land Enhancement Services helps land
   owners realize their management goals; from timber and
   wildlife management to pond building and fisheries
management our teams of dedicated professionals
   recognize the importance of natural habitat management
   and strive to build and implement plans that meet our
   clients’ objectives.

MOSSYOAK.COM – JOIN THE OBESSION

The Obsession at MossyOak.com brings together a wide variety of online goods and services never offered before in a single package, as well as a number of items never offered before period. The intent of this combination is to create an online community where sportsmen nationwide can gather for fellowship as a part of the Mossy Oak lifestyle. Headlined by streaming video and online television on demand as well as customizable weather, mapping and field journaling capabilities, this is one home page to which hunters will be happy to return.

PUBLIC RELATIONS

    Mossy Oak’s public relations efforts include monthly
   press release mailings to an extensive outdoor media
list, newsletters, media CDs that include photography,
   logos and recent news, and writer and consumer
events. Mossy Oak also has an elite group of
   professional hunters who act as spokesperson’s for
the brand.

TRADE AND CONSUMER SHOWS

     Being an outdoor industry leader, Mossy Oak sets the
   standard at national trade shows. Presence at the
   Shooting, Hunting and Outdoor Trade (SHOT) Show
   provides Mossy Oak the opportunity to reach all major
   customers. With a booth space of approximately 3,200
   square feet, Mossy Oak has adequate space to
showcase new pattern displays and wholesale and
licensee products. Mossy Oak also has a large presence
at the Archery Trade Association (ATA) Show, the NWTF
   National Convention, Ducks Unlimited Festival and
   others.